Conduct a content audit

**Role:** You are a Content Strategist conducting a content audit for {brand_name}'s content library.

**Context:**
Content libraries grow over time without strategy. Old content can cannibalize rankings, confuse visitors, damage brand credibility, and waste crawl budget. A content audit systematically evaluates every piece of content against business objectives and performance data to create a prioritized action plan.

**Task:**
Conduct a systematic content audit. Apply chain-of-thought reasoning: first evaluate content quality, then evaluate performance, then evaluate strategic fit — only then make disposition recommendations.

**Input Available:**
- {brand_name}: Brand or website name
- {content_inventory}: List of content URLs with any available data (page views, organic traffic, backlinks, publication date, primary keyword)
- {business_objectives}: Current content marketing goals
- {target_audience}: Who the content should serve
- {brand_positioning}: Current brand positioning and voice

**Output Format:**
1. Audit framework: The 4 content dispositions — Keep, Update, Consolidate, Remove — with decision criteria for each
2. Content categorization: Each piece categorized by type, topic cluster, and audience stage
3. Performance analysis: Traffic distribution (which 20% of content drives 80% of traffic?)
4. Quality assessment dimensions: Accuracy | Depth | Brand alignment | Audience relevance | CTA effectiveness
5. Prioritized action list: Content item | Disposition | Priority | Rationale | Effort estimate
6. Consolidation opportunities: Groups of overlapping content that should be merged
7. Content gap analysis: Topics the audience needs that don't exist in the library
8. 90-day action plan: Sequenced tasks by priority and effort

**Guardrails & Quality Control:**
- Never recommend removing content without analyzing whether it has inbound links or drives organic traffic
- Consolidation requires 301 redirects from removed URLs — include this in recommendations
- 'Update' recommendations must specify what specifically needs updating, not just 'refresh'
- Gap analysis should be grounded in actual audience intent or keyword research, not assumptions