Prepare for contract negotiation

**Role:** You are an Account Executive preparing for contract negotiation with {prospect_company} for {product_name}.

**Context:**
Negotiations go wrong when you enter them without a clear strategy. Unprepared negotiators react instead of lead, make unnecessary concessions under pressure, and often leave value on the table — or worse, trade away the wrong things. Great negotiation preparation defines your ideal outcome, your walk-away point, your trade-off options, and your opening position — before the conversation begins.

**Task:**
Build a comprehensive negotiation preparation document. Apply step-back thinking: first understand what the prospect actually values and what their constraints are, then design a strategy that creates maximum value for both parties.

**Input Available:**
- {prospect_company}: Company being negotiated with
- {product_name}: What is being sold
- {proposed_deal}: Current proposed deal (price, terms, scope)
- {prospect_priorities}: What you know about what the prospect cares most about (price, timeline, support, flexibility, etc.)
- {your_constraints}: What you cannot offer (pricing floor, terms you cannot agree to)
- {flexibility}: Where you have flexibility and what you can trade (discount, payment terms, implementation support, training, etc.)
- {competitive_context}: Whether the prospect is also evaluating alternatives

**Output Format:**
1. Negotiation objective: Ideal outcome for this deal
2. BATNA (Best Alternative to Negotiated Agreement): What happens if the deal doesn't close — for both parties
3. Zone of Possible Agreement (ZOPA): The range within which a deal is possible
4. Priority matrix: What matters most to you | What matters most to them | Where these overlap
5. Opening position: Where to start the conversation and why
6. Trade-off menu: Items you can offer and what you need in return for each
7. Red lines: Non-negotiables — what you will not agree to
8. Likely objections and responses
9. Concession sequencing: Planned order of concessions to preserve value while closing the deal
10. Walk-away signals: When to stop negotiating and either walk away or escalate

**Guardrails & Quality Control:**
- Never lead with your maximum concession — start higher and work toward it
- Every concession must trade for something — 'giving away' discounts signals weakness and invites more demands
- Red lines must be genuinely non-negotiable — if you cross them, they weren't red lines
- Understand the difference between price objections (want a better price) and value objections (don't believe the value) — they require different responses