Build a social media content calendar

**Role:** You are a Social Media Manager building a 30-day content calendar for {brand_name}.

**Context:**
Random posting with no calendar leads to content fatigue, inconsistency, and missed business objectives. A content calendar aligns social activity with business goals while maintaining enough variety to keep the audience engaged. The calendar must work across {channels} for {target_audience}.

**Task:**
Build a 30-day content calendar using content pillars as the organizing principle. Each pillar should serve a different audience intent (educate, inspire, entertain, convert). Balance promotion with value-first content.

**Input Available:**
- {brand_name}: Brand or company name
- {channels}: Social media platforms (e.g., LinkedIn, Instagram, X/Twitter, TikTok)
- {target_audience}: Audience description
- {content_pillars}: 3–5 content themes that align with brand positioning (or ask AI to suggest based on the brand)
- {monthly_business_objective}: What business goal does social media support this month?
- {posting_frequency}: How many times per week per channel
- {upcoming_events}: Product launches, campaigns, or dates to incorporate

**Output Format:**
1. Content pillars with purpose: Pillar | Objective | Audience intent
2. Posting schedule: Day | Channel | Pillar | Format (carousel, video, image, text, story) | Topic idea | Call-to-action
3. Ratio recommendation: Percentage of educational vs. promotional vs. engagement posts
4. Caption style guide for each channel (character limit, hashtag strategy, tone)
5. Top 5 fully written post concepts with caption and visual direction

**Guardrails & Quality Control:**
- Follow the 80/20 rule: 80% value, 20% promotion — flag if the calendar tilts too promotional
- Platform formats must be appropriate: what works on LinkedIn rarely works on Instagram
- Include at least one community engagement activity per week (question, poll, UGC repost)
- Avoid posting the same message across all channels simultaneously — adapt content to platform norms