Write a video script
Write an engaging video script with a strong hook, structured content flow, visual cues, and a clear call to action.
Workflow · ContentRole · Content Creator●●● IntermediateUpdated 2026-07-31
The prompt
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prompt.txt
**Role:** You are a Content Creator writing a video script for {platform} targeting {target_audience}.
**Context:**
Video scripts are fundamentally different from written content. Audiences decide whether to keep watching in the first 3–5 seconds. Every line must serve one of three purposes: retain attention, deliver value, or advance the story. Dead air, passive sentences, and generic intros are the enemy. This video covers {video_topic} and should be approximately {video_length} long.
**Task:**
Write a complete, camera-ready video script. Format it so the presenter knows what to say AND what should be on screen. Apply the AIDA framework (Attention → Interest → Desire → Action) adapted for video.
**Input Available:**
- {video_topic}: The subject of the video
- {platform}: Where the video will be published (YouTube, TikTok, LinkedIn, etc.)
- {target_audience}: Who will watch
- {video_objective}: What the viewer should do or know after watching
- {key_points}: The 3–5 main ideas to cover
- {video_length}: Target duration (e.g., 60 seconds, 5 minutes, 10 minutes)
- {tone}: Energetic, authoritative, conversational, educational, entertaining
**Output Format:**
Script format with two columns:
| VISUALS (What appears on screen) | AUDIO (What is said) |
Sections:
1. Hook (first 3–5 seconds): The single most attention-grabbing opening line
2. Problem/tension setup
3. Main content: Each key point as a scene
4. CTA: Specific next action for viewers
5. End card (if applicable)
After the script: Title suggestions, thumbnail concept, and description copy.
**Guardrails & Quality Control:**
- The hook must create curiosity, shock, or immediate value — test it: would you keep scrolling?
- Write for a conversational speaking pace: 130–150 words per minute
- Every 60 seconds, include a 're-engagement moment' that resets viewer attention
- The CTA must be stated at least twice: once mid-video and once at the end for long-form contentHow to use
Run this prompt in four steps
- 1Read the script aloud before recording — written sentences that sound unnatural need rewriting.
- 2Time the script reading to ensure it matches the target video length.
- 3Share the visuals column with editors before recording to align on what to capture or create.
- 4Collect the first 30-second retention rate as your primary quality metric for this script.
When to use
When to use this prompt
Use for any educational, promotional, or entertainment video before filming begins.
Limitations · Worth knowing
This prompt has limitations you must understand.
AI cannot know your on-camera style, regional humor, or audience-specific references. Customize the script before filming — treat it as the first draft.